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Abstract:
This paper aims to analyze the importance of business leadership for the dissemination and implementation of environmental strategies in organizations, based on a case study in «Alumina», a Brazilian company producing aluminium and alumina. With main concepts and theories on Corporate Social Responsibility (CSR) and organizational leadership as theoretical reference, we have assessed the basic skills of leaders, as well as the insights and contributions of organizational leadership for the dissemination and implementation of socio-environmental strategies.
From semi-structured interviews carried out in the company, it was inferred that indeed leadership has an essential role at such purpose. The findings of the study are presented in the last part of the paper, as well as some reflections on the intended objectives.
Keywords: leadership; socio-environmental organizational strategies; dissemination; implementation
Grupo de Investigación en Marketing e Investigación Operativa
Research Group on Marketing and Operative Research
