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Abstract:
This paper is focused on the nature, origin and scope of innovative strategies in the management and development of rural and eco-tourism as sustainable alternatives to traditional tourism activities. Specifically, the management strategies in the Bulgarian region of Eastern Balkan Mountains have been under consideration.
At this purpose, we assessed not only the natural and anthropogenic resources and hotel facilities infrastructure, but also concrete aspects of the strategies implemented in situ to promote the alternative tourism, as market segmentation and the profile of the tourists visiting this region of Bulgaria.
Keywords: alternative tourism; innovative strategies; tourist products; tourist profile
Grupo de Investigación en Marketing e Investigación Operativa
Research Group on Marketing and Operative Research
