Volume 2, issue 1 (April 2014)
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Editorial Scientific Committee
THEORETICAL DEVELOPMENT
Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizations
E. Hetesi
ORIGINAL ARTICLES
The importance of physical evidence in hospitals: the case of the public Hospital Pêro da Covilhã
L. Afonso, & H. Alves
Promoting breastfeeding through the analysis of the motives and barriers of the target audience
G. Díaz-Meneses, & I. Luri-Rodríguez
Mapping consumer empowerment in communities of ethical consumption
E. Papaoikonomou, & M. Ginieis
Public policies fostering social responsibility at regional level: an opportunity for place branding
M.I. Sánchez-Gallardo, & D. Gallardo-Vázquez
CASE REPORTS
The importance of business leadership for the dissemination and implementation of socio-environmental organizational strategies: the case study of the Brazilian company «Alumina»
J.A. Ramos e Silva
RESEARCH NOTE
Innovative strategies in the management of alternative tourism
O. Milev, J.L. Vázquez, D. Ivanova, & I. Georgiev
