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Grupo de Investigación en Marketing e Investigación Operativa
Research Group on Marketing and Operative Research

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Revista April 2014

by admin · mayo 15, 2014

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Volume 2, issue 1 (April 2014)

Please, click in each part of the review to download it.

Editorial line

Editorial Scientific Committee

INDEX

THEORETICAL DEVELOPMENT
Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizations
E. Hetesi

ORIGINAL ARTICLES
The importance of physical evidence in hospitals: the case of the public Hospital Pêro da Covilhã
L. Afonso, & H. Alves

Promoting breastfeeding through the analysis of the motives and barriers of the target audience
G. Díaz-Meneses, & I. Luri-Rodríguez

Mapping consumer empowerment in communities of ethical consumption
E. Papaoikonomou, & M. Ginieis

Public policies fostering social responsibility at regional level: an opportunity for place branding
M.I. Sánchez-Gallardo, & D. Gallardo-Vázquez

CASE REPORTS
The importance of business leadership for the dissemination and implementation of socio-environmental organizational strategies: the case study of the Brazilian company «Alumina»
J.A. Ramos e Silva

RESEARCH NOTE
Innovative strategies in the management of alternative tourism
O. Milev, J.L. Vázquez, D. Ivanova, & I. Georgiev

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