Volume 1, issue 1 (April 2013)
Please, click in each part of the review to download it.
Editorial Scientific Committee
THEORETICAL DEVELOPMENTS
On business ethics: values hierarchy and the role of research
M Díaz-Méndez, M Saren
ORIGINAL ARTICLES
Does the donation size influence on attitudes toward cause-related marketing?
C Galán-Ladero, C Galera-Casquet
Completing studies or leaving University: modelling the determinants of student departure
Z Braxmair, E Hetesi
The importance of the environment in the selection of sun and sea holiday destinations and its relationship with the environmental commitment: the case of Portuguese and Spanish tourists
V Nobre de Oliveira, A. Chamorro-Mera, PF de Almeida Cravo Lourenço
CASE REPORTS
The public handshake, the pushed gossip and the healthcare marketing. A case study in the City Hospital Waid at Zurich
M Codourey
Online Analytical Processing (OLAP) cubes. A case study in Labour Inspectorate of Alba County (Romania)
C Bologa, MP García, G Faur, P Bresfelean
RESEARCH NOTE
A strategy for alternative tourism development in the framework of cross-border cooperation between Bulgaria and Greece
G Zheliazkov, JL Vázquez, D Ivanova, I Georgiev
PHD THESIS REVIEW
Corporate responsibility from the demand view
J García-González
