Main Research Lines

Experience in Research Projects and Contracts (see pdf here)

  • Public and non-profit marketing
  • Responsible and sustainable socioceconomic development
  • Entrepreneurship and entrepreneurial spirit
  • Strategic planning, knowledge management, creativity and innovation in organizations
  • Marketing and territorial development (cities, rural and natural environments)
  • Sustainable use of endogenous resources and potentialities
  • Survey design and multidimensional analysis
  • Brand analysis and strategy
  • Market research
  • Consumer behaviour
  • Strategic planning and development of communication campaigns based on ICT tools
  • Internal and human resource marketing
  • International and export marketing
  • Valuation of quality agri-food products subject to tasting and sensory perception
  • Computing applications and systems for educational resources management (e-learning)