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Grupo de Investigación en Marketing e Investigación Operativa
Research Group on Marketing and Operative Research

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Revista December 2014

by admin · junio 3, 2015

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Volume 2, issue 3 (December 2014)

Please, click in each part of the review to download it.

Editorial line

Editorial Scientific Committee

INDEX

THEORETICAL DEVELOPMENTS 

Globalization, postmodernity and the necessity of New Governance with a particular reference to Eastern European countries
A. Guogis

ORIGINAL ARTICLES

The internal side of corporate social responsibility: an exploratory factor analysis
M.I. Sánchez-Gallardo, D. Gallardo-Vázquez

Marketing of energy social responsibility: exploring the customer satisfaction
B. Grbac, D. Radulović, A. Klanac

A model for implementing marketing in religious organisations in a virtual environment
B. Dukić, S. Dukić, I. Ružić

RESEARCH NOTES

Corporate social responsibility: a strategic tool to achieve corporate objective
C.N. Emezi

Promotional strategy for wine tourism development
D. Ivanova, O. Milev, I. Georgiev 

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