Volume 2, issue 2 (August 2014)
Please, click in each part of the review to download it.
Editorial Scientific Committee
ORIGINAL ARTICLES
A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations
I. Piskóti, N. Hajdú
Donate to my friend’s posting: the role of incidental similarity on heuristic processing of donations in non-profit social media
J. Lee
Cultural perceptions on leadership in the Romanian public sector marketing: insights from literature
N. Aşer
Co-creation of innovative experiences in the Spanish e-Administration
B. Álvarez-Crespo
Aligning CSR national strategies to European and international trends: new evidence from Romania
M.V. Tucă
CASE REPORT
Rebranding: the example of a cultural institution
J. Bittner, B. Günter, J. Kniesa
RESEARCH NOTE
Effects of knowledge management as a business resource for innovative enterprises in the city of Valencia: the role of customer collaboration
P. Fidel, A. Cervera
