MENU DESPLEGABLE >
  • Inicio
  • Personas
  • Investigación
  • Publicaciones
  • Eventos
  • Revista R&S
  • Contacto
  • Español
  • English

Grupo de Investigación en Marketing e Investigación Operativa
Research Group on Marketing and Operative Research

  • BOARD
  • 0

R&S Review August 2014

by admin · junio 3, 2015

image004

Volume 2, issue 2 (August 2014)

Please, click in each part of the review to download it.

Editorial line

Editorial Scientific Committee

INDEX

ORIGINAL ARTICLES

A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations
I. Piskóti, N. Hajdú

Donate to my friend’s posting: the role of incidental similarity on heuristic processing of donations in non-profit social media
J. Lee

Cultural perceptions on leadership in the Romanian public sector marketing: insights from literature
N. Aşer

Co-creation of innovative experiences in the Spanish e-Administration
B. Álvarez-Crespo

Aligning CSR national strategies to European and international trends: new evidence from Romania
M.V. Tucă

CASE REPORT

Rebranding: the example of a cultural institution
J. Bittner, B. Günter, J. Kniesa

RESEARCH NOTE

Effects of knowledge management as a business resource for innovative enterprises in the city of Valencia: the role of customer collaboration
P. Fidel, A. Cervera 

You may also like...

  • XIII International Congress on Public and Nonprofit Marketing 0

    XIII International Congress on Public and Nonprofit Marketing

    21 nov, 2013

  • V International Congress on Teaching Cases 0

    V International Congress on Teaching Cases

    21 nov, 2013

  • Revista April 2015 0

    Revista April 2015

    3 jun, 2015

  • titulo-revista
logoaimpn

Actividad Navidad

logoaimpn

INTERNATIONAL ASSOCIATION ON PUBLIC AND NONPROFIT MARKETING

Grupo de Investigación de Marketing e Investigación Operativa © 2023. Todos los derechos reservados

escudo unileon