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Grupo de Investigación en Marketing e Investigación Operativa
Research Group on Marketing and Operative Research

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Revista April 2015

by admin · junio 3, 2015

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Volume 3, issue 1 (April 2015)

Please, click in each part of the review to download it.

Editorial line

Editorial Scientific Committee

INDEX

Intro

ORIGINAL ARTICLES

Civic engagement profiles and youth membership in associations: implications for marketing in the nonprofit sector
J.L. Vázquez, A. Lanero, P. Gutiérrez, M.P. García

The subjective quality of life and the cultural activities
I. Ercsey, L. Józsa

The role of market segmentation in public library management
I. Ferenčić-Martinčić, M. Ferenčić, A. Šikulec

Croatian image analysis through film industry as a macromarketing tool
B. Jurič, I. Maloča, R. Bodulić

RESEARCH NOTES

Strategic sustainability: bailing out the future from today
C.N. Emezi

Evolution and modification of foreign finance providing in Iran legal system
G. Nabi Feyze Chakab, I. Taghizade, A. Fahimi, K. Khodadadi Dashtaki

Development and promotion of tourism activities in the Bulgarian District of Sliven
B. Stoykova, J.L. Vázquez, I. Georgiev 

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