Revista December 2013

by · mayo 15, 2014

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Volume 1, issue 3 (December 2013)

Please, click in each part of the review to download it.

Editorial line

Editorial Scientific Committee

INDEX

ORIGINAL ARTICLES 
Evaluating alternatives to support social marketing: a framework for alcohol control policy development 
J. van Tonder, F. J. Herbst, & M. Terblanche-Smit

Private-nonprofit partnership in the context of CSR: the importance of relationship learning 
M. J. Barroso-Méndez, C. Galera-Casquet, V. Valero-Amaro, & M. M. Galán-Ladero

Social marketing interventions for downtown problems 
I. Piskóti, & K. Nagy

Comparison of perceived and projected image of Slovakia as a starting point for a country image building strategy 
L. Štefčeková, & A. Vaňová

CASE REPORTS 
Social enterprise: towards a marketing approach 
L. Matei, & C. Sandu

Paliative care: a market niche for nonprofit organizations in Croatia 
M. Leko Šimić, & S. Cepl

RESEARCH NOTE 
Brand equity for nonprofit organizations: antecedents and consequences for NGOs 
K. Murillo-Acuña, & J. Oubiña-Barbolla

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